IBA uses SMS marketing in UK as another way to reach your potential customers and keep them informed about your products and services. Therefore The average Brit now checks their phone every twelve minutes, according to ‘A Decade of Digital Dependency,’ published by Of com in 2018. As a result this report highlights the smartphone as the most popular device of the last ten years, which is used today by 78% of the UK population compared to just 17% in 2008, one year after the first iPhone’s launch.
Just as we were getting used to people always talking on their mobile phones, however, we must now get used to a new “thumbs generation” who are regularly on their phone’s tiny keypad sending billions of quick messages per day. Across the UK, these SMS or text messages have overtaken mobile voice calls in recent years.
SMS stands for short message service. SMS is a method of communication that sends text between mobile phones, or from a personal computer. The “short” part is the maximum size of the text messages: 160 characters (letters, numbers or symbols in the Latin alphabet).
But how does SMS marketing work? As well as one-to-one messages, bulk SMS also can be used to send a message to a large number of people at once. Either from a contact list or to all the users in a particular geographic location. Therefore this service is called broadcasting and is used by many of our SMS Marketing UK clients to contact groups of employees or by online services to distribute news, special offers, and other information to subscribers.
Offer a range of opportunities for companies to interact with users on a more direct and personal level. We can now reach a much more specific demographic not only according to age, gender and location but also by interests, mobile browsing habits, as well as many other factors that make it possible to reach a specific target segment, within a defined audience category.
As experts in developing bulk SMS marketing, our implementation process is tailored to meet the individual needs of each business. As a team of leading mobile marketing professionals, we can manage your entire mobile campaign from strategy outline, audience profiling, campaign design and development, right through to delivery and reporting.