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Who We Are

About IBA [Initiative Business Advertising]

IBA is an advertising and marketing agency that delivers world-class services at genuinely affordable prices.As a result,we do this by cleverly blending local and international talent that help you reach your goal. With a head office established in Dubai in 2012, IBA (Initiative Business Advertising), quickly achieved an impressive client roster, including Burger King, Omron, IELTS, The London Sleep Centre, and many others.Clients are what drive our business, and we ensure that we deliver the best value to our clients by working with a principle as powerful as it is simple: Initiative Business. We take great pride and pleasure in the fact that our roots are in Dubai, and our work continues to contribute to the Middle East’s presence in the global marketplace.Certainly IBA provides a comprehensive range of services designed to help ensure your business is noticed, remembered, influential and ultimately, successful. These include:

  • Advertising and Marketing Promotions
  • Corporate & Entertainment Video Production
  • Graphic Design (for print and for digital use)
  • Web Design and Web Maintenance
  • Search Engine Optimisation (SEO)
  • Social Media Marketing (SMM)

Digital Marketing Agency

IBA is a digital marketing agency that delivers world-class services at genuinely affordable prices. We are able to do this by cleverly blending local and international talent to bring bespoke services to clients at value-for-money prices.
Based in Manchester, our dedicated team of specialists develop effective digital marketing strategies for forward-thinking brands, small to media sized businesses, and start-ups, who seek to reach targeted audiences across North America, Europe, the Middle East, and Africa.

As a creative, innovative, and responsive digital marketing agency, IBA devises winning integrated campaigns with brand storytelling at their heart. Over the past seven years, we have worked with some top brands and companies of all sizes across sectors including catering, automobiles, health care, NGOs, and fashion.

As seasoned digital marketing professionals, our goal is to successfully create and deliver strategies that achieve measurable results for our clients. We want to help you build a viable, meaningful relationship with your customers by engaging them with your brand using our advertising and marketing know-how. We operate in areas as diverse as search engine optimisation, mobile marketing, email marketing and digital marketing strategy.

From our Dubai head office, we have had the opportunity to provide outstanding campaigns for a range of exciting companies, and now we are poised and ready to bring our vast experience and skills to the United Kingdom.


As a Dubai’s most respected Internet marketing agency, we want to change the way businesses speak, listen and share online in the UK.

Passionate About Our Clients

Our digital marketing work speaks for itself. We deliver an outstanding service tailor-made to every one of our clients — big or small.

Some remarkable events of our digital marketing agency to date.



Dubai’s only multimedia and multilingual advertising agency


Client pitch Canadian Medical Centre in Dubai. The biggest dermatology and plastic surgery center in the United Arab Emirates.


Over client pitch Dr Sulaiman Al Habib Hospital the biggest tertiary hospital in Dubai and Saudi Arabia.


As Innovation of the Year by Etisalat (UAE’s largest telecom provider) for SMS marketing innovation.


IBA Advertising UK Limited in Manchester, United Kingdom as IBA Dubai’s branch.

Planning of establishing the second international branch began.

Let’s make your business viral.
Let us do a complete online marketing audit for your business today.